In late 2017, Roxane Bandini-Maeder and Alex, her business partner and husband, visited friends in Tasmania. There was something in the air, in this special place. It felt good to be here.
But for a couple of geoscientists, there was more: aging infrastructure. A growing population, and more frequent extreme weather events. Inspection and maintenance costs were soaring.
Roxane and Alex had ideas they wanted to test in the world, and they knew this “workshop” state was the perfect place to do it. They found others in Tasmania who share their passion for a unique approach. In May 2018, they founded Geoneon in Hobart, offering a novel approach to assess infrastructure exposure to natural disasters, based on geospatial data analytics.
The first year was not a comfortable route, as the infrastructure sector was hesitant about fully embracing Geoneon’s ideas. Roxane and Alex also realised that by targeting large infrastructure organisations, the sale cycle was very long, sometimes more than one year, and by May 2019, Geoneon nearly ran out of cash.
But quietly, project by project, clients gave Geoneon a chance. Their reputation grew. Large organisations started to trust Geoneon’s new approach and services.
Today, Geoneon supports major infrastructure projects in Tasmania. They are expanding across Australia. They work with research institutions in their home state and collaborate with other likeminded technology start-ups around the world.
We are proud to be Tasmanian
It isn’t easy here. It never has been. People said it was impossible, and for too long we believed it. This is why, for Tasmanians, good enough is never good enough. We work harder, we follow our obsessions, we support one another, and we protect what makes this place different.
Being Tasmanian is the quiet pursuit of the extraordinary.
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