Geoneon Brand Style Guide

Geoneon Trademark Guidelines

Last Modified: November 15, 2023

Geoneon’s Trademark Guidelines (the “Guidelines”) are designed to assist our partners, licensees, and other authorised entities ("You") in correctly utilising Geoneon's brand assets. This includes Geoneon logos, trademarks, service marks, and any other symbols, phrases, images, or designations that signify Geoneon as the source or origin of our products and services ("Geoneon Brand Assets"). You are authorised to use the Geoneon Brand Assets exclusively in alignment with these Guidelines and the comprehensive Geoneon Style Guide provided. Any usage of the Geoneon Brand Assets that deviates from these Guidelines or the Style Guide is strictly prohibited. Geoneon reserves the right to modify these Guidelines and the Style Guide at its sole discretion, at any time.

The Geoneon Brand Assets represent valuable intellectual property owned by Geoneon. By employing or referencing any Geoneon Brand Asset, you agree to adhere to these Guidelines and the Geoneon User Terms of Service. You acknowledge that Geoneon is the sole proprietor of the Geoneon Brand Assets, and you agree not to contest or disrupt Geoneon's rights in its Brand Assets. Furthermore, you concur that any goodwill generated from the use of the Geoneon Brand Assets accrues solely to Geoneon's benefit. Geoneon retains the right to inspect the usage of its Brand Assets at any moment, and may revoke or modify any permissions granted.

Should you have a separate written agreement with Geoneon, different or additional terms regarding the usage of the Geoneon Brand Assets may apply. In such cases, you are obliged to adhere to the specific guidelines outlined in your agreement, in addition to these Guidelines. In instances where there is a discrepancy between the terms, the specific guidelines of your agreement will take precedence.

Geoneon Brand Assets Explanation

For clarity, the term "Geoneon Brand Assets" includes a range of registered and unregistered trademarks and service marks owned by Geoneon. These assets encompass the Geoneon word mark, as well as the unique Geoneon 'G' logo, notable for its partially absent vertical bar symbolising Geoneon's solution-oriented approach. Additionally, this term covers various Geoneon slogans and taglines. The Geoneon name, its distinctive logos, and combinations thereof are trademarks of Geoneon Pty Ltd, registered in Australia and/or other jurisdictions.

Guidelines for Using Geoneon Brand Assets

To maintain the integrity of the Geoneon Brand Assets, it is important to adhere to the following guidelines, which are also detailed in the Geoneon Style Guide:

• The Geoneon Brand Assets must not be integrated or combined with any other trademarks, logos, company names, product names, domain names, social media handles, or avatars. They should remain distinct and separate from your own branding elements.
• Any alteration or modification of the Geoneon Brand Assets is prohibited. This includes changes in color, size, obstructing any part of the asset, or adding your design elements.
• Avoid replicating the unique style and appearance of Geoneon's website, apps, marketing materials, trade dress, slogans, color schemes, or icons. Additionally, do not register or use domain names that incorporate "Geoneon" or similar terms that could cause confusion.
• The Geoneon Brand Assets must not be used in a negative, derogatory manner, nor should they be associated with any content or websites that contravene laws.
• Trademarks should be used correctly in text. Do not use Geoneon trademarks as nouns, verbs, in plural, or possessive forms. Instead, use them as adjectives followed by the appropriate noun describing the product or service (e.g., "the Geoneon™ climate risk report").
• Clearly and accurately represent your relationship with Geoneon when referencing the brand.
• Avoid implying sponsorship, endorsement, or any affiliation with Geoneon through disproportionate or prominent display of Geoneon Brand Assets compared to your own branding.

These guidelines are established to protect the value and identity of the Geoneon brand and must be followed to ensure consistent and respectful use of the Geoneon Brand Assets.

For any questions or notices, please contact us at:
Geoneon Pty Ltd ABN 90 626 203 496 
Email: marketing@geoneon.com